Deriving insights from geographic information systems to solve a particular problem.
Location Intelligence is the method of collecting and analysing many sources of location data to derive strategic insights in order to solve a variety of business or societal problems.
How does Location intelligence work?
Location intelligence (LI) enriches business data by adding critical context which is shaping businesses of the future to make better-informed decisions.
Data-driven maps and location applications enable trend-spotting and prediction to support market assessment, site selection, risk management, asset tracking, and other core business needs.
Enriching And Understanding Your Location Data
Is Imperative To Maintaining A Competitive
Advantage In Today’s Marketplace.
Types of data points:
Points of Interest
Deriving Insights From Geographic Information Systems To Solve A Particular Problem.
WHAT IS LOCATION INTELLIGENCE:
Location Intelligence is now adopted by 90% of organisations, they use geospatial intelligence to improve marketing ROI, optimize their fleets, develop target sales opportunities with more technical employees connecting their systems such as CRMs.
Location intelligence by sector differs however the results achieved are similar, for example logistics and delivery companies reported on average a 5% to 11% reduction in delivery costs and a 6% to 11% increase in customer satisfaction. Primarily using location intelligence for route planning and real-time vehicle tracking.
Retail and e-commerce companies using geospatial data have seen an average increase of online cart size by 11% to 15% and reduced delivery costs by up to 4%.
WHO USES LOCATION INTELLIGENCE?
Retail Site Selection